Consumer Activism and the Advent of Online Anti Brand Communities: A Netnographic Analysis.
| dc.contributor.author | Punam, Mishra | |
| dc.contributor.author | Chandel, Ajay | |
| dc.date.accessioned | 2019-06-01T06:04:54Z | |
| dc.date.available | 2019-06-01T06:04:54Z | |
| dc.date.issued | 2019 | |
| dc.description.abstract | A research paper on Mishra, Punam, and Ajay Chandel, Consumer Activism and the Advent of Online Anti Brand Communities: A Netnographic Analysis | en_US |
| dc.identifier.citation | Mishra, Punam, and Ajay Chandel, Consumer Activism and the Advent of Online Anti Brand Communities: A Netnographic Analysis | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/4205 | |
| dc.language.iso | en | en_US |
| dc.publisher | AIMS Journal of Management 4, No.2(2019): 222-233 | en_US |
| dc.subject | Netnographic Analysis | en_US |
| dc.title | Consumer Activism and the Advent of Online Anti Brand Communities: A Netnographic Analysis. | en_US |
| dc.type | Other | en_US |