Consumer Activism and the Advent of Online Anti Brand Communities: A Netnographic Analysis.
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AIMS Journal of Management 4, No.2(2019): 222-233
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A research paper on Mishra, Punam, and Ajay Chandel, Consumer Activism and the Advent of Online Anti Brand Communities: A Netnographic Analysis
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Mishra, Punam, and Ajay Chandel, Consumer Activism and the Advent of Online Anti Brand Communities: A Netnographic Analysis