A Comparative Study on Effectiveness of Celebrity Endorsers and Customers Intention to Buy Amongst Rural and Urban Consumers
| dc.contributor.author | Jain, Amit | |
| dc.date.accessioned | 2016-06-23T07:16:42Z | |
| dc.date.available | 2016-06-23T07:16:42Z | |
| dc.date.issued | 2013-02-02 | |
| dc.identifier.citation | Amit Jain presented a paper entitled “A Comparative Study on Effectiveness of Celebrity Endorsers and Customers Intention to Buy Amongst Rural and Urban Consumers” in a National seminar on ‘Understanding Rural Consumers’ held at Sardar Patel University, Gujarat on February 2, 2013. | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/1450 | |
| dc.language.iso | en | en_US |
| dc.publisher | National seminar on ‘Understanding Rural Consumers | en_US |
| dc.title | A Comparative Study on Effectiveness of Celebrity Endorsers and Customers Intention to Buy Amongst Rural and Urban Consumers | en_US |
| dc.type | Article | en_US |