A Comparative Study on Effectiveness of Celebrity Endorsers and Customers Intention to Buy Amongst Rural and Urban Consumers
Loading...
Files
Date
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
National seminar on ‘Understanding Rural Consumers
DOI
Abstract
Description
Keywords
Citation
Amit Jain presented a paper entitled “A Comparative Study on Effectiveness of Celebrity Endorsers and Customers Intention to Buy Amongst Rural and Urban Consumers” in a National seminar on ‘Understanding Rural Consumers’ held at Sardar Patel University, Gujarat on February 2, 2013.