Analyse the impact if JK Tyre’s Sales promotion activities (BTL Activities) in the Truck Category with respect to competitors (MRF, Apollo
| dc.contributor.author | Mehta, Aakash | |
| dc.date.accessioned | 2022-06-24T10:34:31Z | |
| dc.date.available | 2022-06-24T10:34:31Z | |
| dc.date.issued | 2021 | |
| dc.description.abstract | Products of the JK Group have a strong brand recall and enjoy a significant market share in their respective segments. Brand has a strong brand equity of the Group that has been built through use of latest technologies, continuous research & development, and innovation. | en_US |
| dc.identifier.citation | Aakash Mehta Roll No.: 2019MBA001 Institute of management under the supervision of Mr. Debraj Tripathy | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/5694 | |
| dc.language.iso | en | en_US |
| dc.publisher | JK Lakshmipat University, Jaipur | en_US |
| dc.subject | Development, and innovation | en_US |
| dc.title | Analyse the impact if JK Tyre’s Sales promotion activities (BTL Activities) in the Truck Category with respect to competitors (MRF, Apollo | en_US |
| dc.type | Article | en_US |
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