Analyse the impact if JK Tyre’s Sales promotion activities (BTL Activities) in the Truck Category with respect to competitors (MRF, Apollo
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JK Lakshmipat University, Jaipur
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Products of the JK Group have a strong brand recall and enjoy a significant market share in their respective segments. Brand has a strong brand equity of the Group that has been built through use of latest technologies, continuous research & development, and innovation.
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Aakash Mehta Roll No.: 2019MBA001 Institute of management under the supervision of Mr. Debraj Tripathy