Book Review: "Strategic Marketing Management and Tactics in the Service Industry"
| dc.contributor.author | Dash, Ganesh | |
| dc.date.accessioned | 2018-07-18T11:07:24Z | |
| dc.date.available | 2018-07-18T11:07:24Z | |
| dc.date.issued | 2017 | |
| dc.description.abstract | A research paper on Strategic Marketing Management and Tactics in the Service Industry | en_US |
| dc.identifier.citation | Ganesh Dash (2017). Book Review: "Strategic Marketing Management and Tactics in the Service Industry" | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/3499 | |
| dc.language.iso | en | en_US |
| dc.publisher | International Journal of Information Systems in the Service Sector | en_US |
| dc.subject | Strategic Marketing Management | en_US |
| dc.title | Book Review: "Strategic Marketing Management and Tactics in the Service Industry" | en_US |
| dc.type | Article | en_US |