JK Lakshmipat University

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Book Review: "Strategic Marketing Management and Tactics in the Service Industry"

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Date

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Volume Title

Publisher

International Journal of Information Systems in the Service Sector

DOI

Abstract

A research paper on Strategic Marketing Management and Tactics in the Service Industry

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Citation

Ganesh Dash (2017). Book Review: "Strategic Marketing Management and Tactics in the Service Industry"

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Review

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