Anti-Consumption Brand Behavior: A Study of Indian FMCG Sector
| dc.contributor.author | Mishra, Punam | |
| dc.date.accessioned | 2021-10-05T11:15:20Z | |
| dc.date.available | 2021-10-05T11:15:20Z | |
| dc.date.issued | 2018-04-28 | |
| dc.description.abstract | The advent of Internet and rapid development of both highly sophisticated information and communication technology have made the world a global village in a real sense. | en_US |
| dc.identifier.citation | Punam Mishra Anti-Consumption Brand Behavior: A Study of Indian FMCG Sector | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/5072 | |
| dc.language.iso | en | en_US |
| dc.publisher | ITMSOC Transactions on Innovation & Business Engineering 03 (2018) 16-21 | en_US |
| dc.subject | Communication technology | en_US |
| dc.title | Anti-Consumption Brand Behavior: A Study of Indian FMCG Sector | en_US |
| dc.type | Article | en_US |
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