Anti-Consumption Brand Behavior: A Study of Indian FMCG Sector
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ITMSOC Transactions on Innovation & Business Engineering 03 (2018) 16-21
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Abstract
The advent of Internet and rapid development of both highly sophisticated information and communication technology have made the world a global village in a real sense.
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Punam Mishra Anti-Consumption Brand Behavior: A Study of Indian FMCG Sector