MM: An Innovative Approach to Learning and Teaching Marketing Management – A South-Asian Perspective
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Indian Journal of Training and Development
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Santosh Dhar and Upinder Dhar (2011). MM: An Innovative Approach to Learning and Teaching Marketing Management – A South-Asian Perspective (Authors: Dawn Lacobucci and Avinash Kapoor. New Delhi: Cengage Learning). Indian Journal of Training & Development, XXXXI (3), 82-84.