Consumer Activism and the Advent of Online Anti Brand Communities: A Netnographic Analysis
| dc.contributor.author | Chandel, Ajay | |
| dc.contributor.author | Kumar, Girish | |
| dc.contributor.author | Singh, Nishtha | |
| dc.date.accessioned | 2017-05-29T12:18:43Z | |
| dc.date.available | 2017-05-29T12:18:43Z | |
| dc.date.issued | 2017-02-03 | |
| dc.description.abstract | Consumer Activism and the Advent of Online Anti Brand Communities: A Netnographic Analysis. In the 5th International Conference on Green, Growth, Globalization & Governance: Challenges & Opportunities, | en_US |
| dc.identifier.citation | Ajay Chandel and Punam Mishra (2017). Consumer Activism and the Advent of Online Anti Brand Communities: A Netnographic Analysis. In the 5th International Conference on Green, Growth, Globalization & Governance: Challenges & Opportunities | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/2428 | |
| dc.language.iso | en | en_US |
| dc.publisher | JK Lakshrnipat University, Jaipur | en_US |
| dc.subject | Consumer Activism, Brand Communities | en_US |
| dc.title | Consumer Activism and the Advent of Online Anti Brand Communities: A Netnographic Analysis | en_US |
| dc.type | Article | en_US |
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