Consumer Activism and the Advent of Online Anti Brand Communities: A Netnographic Analysis
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JK Lakshrnipat University, Jaipur
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Consumer Activism and the Advent of Online Anti Brand Communities: A Netnographic Analysis. In the 5th International Conference on Green, Growth, Globalization & Governance:
Challenges & Opportunities,
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Ajay Chandel and Punam Mishra (2017). Consumer Activism and the Advent of Online Anti Brand Communities: A Netnographic Analysis. In the 5th International Conference on Green, Growth, Globalization & Governance: Challenges & Opportunities