Consumer Perception and Attitude towards 'Product Placement' in India
| dc.contributor.author | Mishra, Punam | |
| dc.date.accessioned | 2016-06-04T11:45:52Z | |
| dc.date.available | 2016-06-04T11:45:52Z | |
| dc.date.issued | 2015 | |
| dc.identifier.citation | Dr. Punam Mishra presented a paper entitled "Consumer Perception and Attitude towards 'Product Placement' in India" at the UGC International Conference on 'Recent Trends in Business Finance and Economics' organized by Department of Business Finance and Economics, Jai Narain Vyas Univeristy, Jodhpur, October 8-10, 2015 | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/1413 | |
| dc.language.iso | en | en_US |
| dc.publisher | International Conference on 'Recent Trends in Business Finance and Economics | en_US |
| dc.title | Consumer Perception and Attitude towards 'Product Placement' in India | en_US |
| dc.type | Article | en_US |