Consumer Perception and Attitude towards 'Product Placement' in India
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International Conference on 'Recent Trends in Business Finance and Economics
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Dr. Punam Mishra presented a paper entitled "Consumer Perception and Attitude towards 'Product Placement' in India" at the UGC International Conference on 'Recent Trends in Business Finance and Economics' organized by Department of Business Finance and Economics, Jai Narain Vyas Univeristy, Jodhpur, October 8-10, 2015