Determinants Influencing Customer Satisfaction Towards Life Insurance as an Investment Avenue
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JK Lakshmipat University, Jaipur
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Life Insurance is intangible in its nature hence majority of the Indian population cannot understand its meaning. After history of more than two hundred years of life insurance sector in India it is still under penetrated with 27 percent
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Pranav Banerjee Institute of management under the supervision of Dr. Sarita Gupta