A Study on Factors affecting customer preference Towards Life insurance policies
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JK Lakshmipat University, Jaipur
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Abstract
The Insurance Industry of India has insurance companies 24 are in the life insurance
business, while 34 are non-life insurers. Among the life insurers, Life Insurance
Corporation (LIC) is the sole public sector company.
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Prathamesh sigger Roll No: 2019BBA021 Institute of management under the supervision of Dr. Richa Mishra