Celebrity Endorsements in Indian Advertising: Strategy or Trend
| dc.contributor.author | Jain, Amit | |
| dc.date.accessioned | 2016-05-17T07:17:56Z | |
| dc.date.available | 2016-05-17T07:17:56Z | |
| dc.date.issued | 2010 | |
| dc.identifier.citation | Amit Jain (2010). Celebrity Endorsements in Indian Advertising: Strategy or Trend?. Atharva- A Journal of Management Research, 2(2), 21-33. | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/1081 | |
| dc.language.iso | en | en_US |
| dc.publisher | A Journal of Management Research | en_US |
| dc.title | Celebrity Endorsements in Indian Advertising: Strategy or Trend | en_US |
| dc.type | Article | en_US |