A Comparative Study of Facebook Marketing Practices of Selected Theme Based Restaurants in India
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Indian Journal of Marketing
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Facebook, Twitter, LinkedIn are few examples of social networking sites taking the world by storm and making their mark in this field lately. Communication and maintaining relationships with their peer and with brands was found to be the main motivation for social networking
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Chandel, Ajay Sethi, Amit Mishra, Punam untranslated A Comparative Study of Facebook Marketing Practices of Selected Theme Based Restaurants in India