Factors Affecting Anti-consumption Brand Behavior in FMCG Sector in India
| dc.contributor.author | Mishra, Punam | |
| dc.date.accessioned | 2018-07-13T06:59:00Z | |
| dc.date.available | 2018-07-13T06:59:00Z | |
| dc.date.issued | 2017-11-21 | |
| dc.description.abstract | Brand Behavior in FMCG Sector in India | en_US |
| dc.identifier.citation | Dr. Punam Mishra presented a paper entitled "Factors Affecting Anti-consumption Brand Behavior in FMCG Sector in India" in TIMES-iCON-2017, | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/3464 | |
| dc.language.iso | en | en_US |
| dc.publisher | Mahidol University, Thailand, | en_US |
| dc.subject | Brand Management | en_US |
| dc.title | Factors Affecting Anti-consumption Brand Behavior in FMCG Sector in India | en_US |
| dc.type | Article | en_US |