From Customer Relationships to AI Companionships: Transforming Marketing with Feeling AI
| dc.contributor.author | Chaturvedi, Rijul | |
| dc.contributor.author | Verma, Sanjeev | |
| dc.contributor.author | Srivastava, Vartika | |
| dc.date.accessioned | 2025-08-03T06:44:49Z | |
| dc.date.available | 2025-08-03T06:44:49Z | |
| dc.date.issued | 2025 | |
| dc.description.abstract | Emotions with a product or service strongly influence consumer behaviour. Conventional marketing relied on user-centred designs to achieve loyalty. In the past few decades, firms have deployed AI-enabled technologies to create, communicate and deliver value. Algorithms could initially perform mechanical and thinking-oriented tasks only. | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/6570 | |
| dc.language.iso | en | en_US |
| dc.publisher | Sage Journals | en_US |
| dc.subject | Customer Relationships to AI Companionships | en_US |
| dc.title | From Customer Relationships to AI Companionships: Transforming Marketing with Feeling AI | en_US |
| dc.type | Article | en_US |