Consumer Trust in Retail: Development of a Multiple item Scale
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Proceedings of the International Conference on Business, Marketing and Management (ICBMM) 2014
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Vaishali Singh and Amit Jain (2014). Consumer Trust in Retail: Development of a Multiple item Scale. Proceedings of the International Conference on Business, Marketing and Management (ICBMM) 2014, Hongkong, November 8-10, 2014, 228-233.