Social Networking Sites as an Innovative Way for Brand Building Strategy
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National Conference on ‘Innovation: New Paradigm for Holistic and Sustainable Advancement in Business
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Prof. Punam Mishra and Prof. Jessy John presented a paper entitled “Social Networking Sites as an Innovative Way for Brand Building Strategy” in a National Conference on ‘Innovation: New Paradigm for Holistic and Sustainable Advancement in Business’ organized by FMS-IRM, Jaipur on March 29, 2014
