Strategic Marketing Management and Tactics in the Service Industry
| dc.contributor.author | Dash, Ganesh | |
| dc.date.accessioned | 2018-01-16T09:21:02Z | |
| dc.date.available | 2018-01-16T09:21:02Z | |
| dc.date.issued | 2017 | |
| dc.description.abstract | A research article on Strategic Marketing Management and Tactics in the Service Industry | en_US |
| dc.identifier.citation | Dr. Ganesh Dash (2017). Foreword for the book “Strategic Marketing Management and Tactics in the Service Industry | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/2948 | |
| dc.language.iso | en | en_US |
| dc.publisher | IGI- Global | en_US |
| dc.subject | Marketing Management | en_US |
| dc.title | Strategic Marketing Management and Tactics in the Service Industry | en_US |
| dc.type | Article | en_US |