Global Marketing: Foreign Entry, Market Development & Strategy Implementation
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Indian Journal of Training and Development
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P.K. Chugan and Upinder Dhar (2011). Global Marketing: Foreign Entry, Market Development & Strategy Implementation (Authors: Michael R. CzinkotaIlka A. Ronkainen, Carlyle Farrell and Ronald Mctavish. Toronto: Nelson Education). Indian Journal of Training & Development, XXXXI (1), 80-82.