Consumer experience in brand building
| dc.contributor.author | Kumar, Alok | |
| dc.date.accessioned | 2016-02-05T11:37:30Z | |
| dc.date.available | 2016-02-05T11:37:30Z | |
| dc.date.issued | 2016-01-18 | |
| dc.description.abstract | News article on branding | en_US |
| dc.identifier.citation | Page No. 13, Business Standard, 18-01-2016 | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/290 | |
| dc.language.iso | en | en_US |
| dc.publisher | Business Standard | en_US |
| dc.subject | branding | en_US |
| dc.title | Consumer experience in brand building | en_US |
| dc.title.alternative | Like people, brands also face the fear of losing out | en_US |