Pester Power: An Emerging Tool for Indian Marketers
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Global Conference on Managing in Reccivering Markets, orga~a by Management Development Institute (MDI), Gurgaon
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Dr. Punam Mishra presented a paper entitled "Pester Power: An Emerging Tool for Indian Marketers" at Global Conference on Managing in Reccivering Markets, orga~a by Management Development Institute (MDI), Gurgaon during March 11-13, 2015