Story of the House of J.Ks.

Abstract

This The Economic Times, Jaipur advertisement brilliantly captures the 140-year legacy of the iconic JK Organization, which founded the JK Lakshmipat University, Jaipur. Told through stories published at different periods, the advertisement offers a peek into the journey of five generations of visionary business leaders who have made JK Organization a formidable force to reckon with. What were the visions of the founders? How did Kanpur become the nerve center of the JK Group? How have the products and services of the group evolved over the years? Answers to many such questions can be found in this ad, which also takes us back to an age when the country we know today was very different: socially, politically, and economically. What is unmissable in these stories is the commitment of the successive generations of JKO’s leaders to contributing to India’s economic growth and the welfare of the country’s people. Over these years, JKO’s initiatives have impacted 18 states, touching the lives of over 5.7 million beneficiaries. With its hospitals, universities, schools, public libraries, and centers of religious and cultural significance spanning across the country, there is hardly any area of social life that JKO’s initiatives haven’t touched.